This Day In History

 

September 13, 2004

On September 13, 2004, TV talk-show host Oprah Winfrey gives a brand-new Pontiac G-6 sedan, worth $28,500, to everyone in her studio audience: a total of 276 cars in all.) Oprah had told her producers to fill the crowd with people who “desperately needed” the cars, and when she announced the prize (by jumping up and down, waving a giant keyring and yelling “Everybody gets a car! Everybody gets a car!”), mayhem–crying, screaming, delirium, fainting–broke out all around her. It was, as one media expert told a reporter, “one of the great promotional stunts in the history of television.”

Taken from: https://www.history.com/this-day-in-history/september-13/oprah-gives-away-nearly-300-new-cars